February 22nd, 2013
How to market yourself – You’re not Kanye
There is a big different when it comes down to how to market yourself if you are one of those established artists over being a new band. Too many of the new bands look to established artists as a benchmark and a template when it comes down to how to market yourself online. Unfortunately, many of these new bands don’t realize that those online posts from established artists that have millions of followers all too often are not going to be as productive or effective for the new band.
BUT WAIT… there’s more!
Read the full article and watch the video here! –> http://www.lorenweisman.com/2013/02/13/how-to-market-yourself/
February 4th, 2013
Hey Artists / Musicians – Are You Unsigned?
Check out Unsigned Only — a different kind of music competition, period.
2013 judges include Chrissie Hynde (The Pretenders), Neon Trees, Iggy Pop, Of Monsters & Men, and many more.
Deadline: March 14, 2013!
To enter, visit www.unsignedonly.com
Unsigned Only is a unique international music competition geared toward solo artists, bands, and singers who are not signed to a major label record company.
Unsigned Only is looking for an outstanding, talented performer… the “gem” of an artist waiting to be discovered. Unsigned Only has a highly esteemed judging panel, including recording artists such as Carly Simon, Iggy Pop, Chrissie Hynde (The Pretenders), Neon Trees, Eve and many more.
In addition to $10,000 and other great prizes, the Grand Prize winner will also receive one-on-one mentoring from high-profile music industry executives from some of the world’s top record labels including Universal Republic, Capitol, Atlantic Records, Word Label Group, and many more.
For more information and to enter, go to http://www.unsignedonly.com
September 19th, 2012
Posted by Marcus Taylor
This guest blog post was written by Marcus Taylor, founder of The Musician’s Guide — a website that helps DIY musicians learn about the insides of the music industry, and download useful legal resources including publishing contracts & producer contracts.
We all know that “who you know” and “being in the right place at the right time” play an important role in attaining success as an artist. What we often forget, though, is that we’re the ones responsible for building those connections.
Whilst researching the intricacies of how successful people network for my book last year, my co-writer Rob and I noticed that for two people to meet, they must go through a 3-stage process.
First of all, they must be aligned in the same space at the same time, either geographically (e.g. in the same room) or virtually (e.g. on Twitter). Secondly, they must connect through some form of introduction, and finally they must engage in deeper conversation to create a long-term relationship.
In this post I want to focus on those first two points, and share with you seven tips to help you meet more music business contacts.
Read full article here: 7 Ways to Build Music Business Contacts
September 19th, 2012
Article by Talentz Bank
The most important factor in your music career: The Fan Factor
A committed fanbase is tantamount to a successful music career. The ‘Fan factor’ is key factor, it cannot be ignored. You need fans…
Focus on building a fanbase first and not an industry friend base.
If you’ve got no fans, which mean no acceptance and no recognition, then there’s no way you can be seen as relevant in the music industry. Who wants to be friends with Mr. nobody? If you command great followership, Mr. Top celeb will ‘see’ you…
Read full article here: The Most Important Factor…
September 19th, 2012
Article By Cliff Goldmacher
It takes a combination of factors including patience, perseverance and, most importantly an undeniable work ethic to rise above the masses of songwriters all hoping to get their songs out in the world.
I’d like to begin this article by saying that I’m not a cynic. On the contrary, I’m a big believer that if your dream is to have success with your music, then, in time, you will find that success. However, there are rarely shortcuts in our line of work and being a gifted songwriter, in my experience, simply isn’t enough to guarantee success. It takes a combination of factors including patience, perseverance and, most importantly an undeniable work ethic to rise above the masses of songwriters all hoping to get their songs out in the world.
Read full article here: Four Reasons Talent Isn’t Enough.
August 21st, 2012
SeeJoeRock’s latest Featured Artist – MAdkins Music… That’s what ya get!
Our new featured artist is Morgan Adkins of MAdkins Music out of Northern Virginia/DC Metro Area.
Morgan has been playing music since he was 8 years old when he picked up an electric guitar and never put it down. For the past 10 years, Morgan’s musical passion had been playing Classic Rock and doing his best to master songs and riffs from bands such as Van Halen.
His talents on the guitar surpassed musicians beyond his years and his skills in ‘tapping’ and playing intricate riffs came easily to him as if the music had become a part of his DNA.
In the past couple of years however, Morgan migrated his music into a new kind of genre – the one called EDM (Electronic Dance Music).
Why such a dramatic change?, asked to him. He said he felt somewhat limited when just playing the electric guitar – thinking, unless he became a part of a band, a classic rock or metal band, that he wouldn’t get to utilize his skills like he would want to in the future, so wanted to expand his musical talents in more areas.
Well, EDM definitely seems to be right up his ally. Starting out with just a Mac computer, Ableton Live and a Drum Machine (Akai MPD32), and influenced by the sounds of Daft Punk and CyberOptics – he found his own niche and started producing his own new sound.
Looking to hopefully create, compose and produce his own music that would maybe one day be heard on video games to commercials, his journey began and hasn’t stopped!
Only 17 years old and already having Indie labels such as Dream Crusher Media knocking at his door awaiting his latest creations, Morgan Adkins is paving his own way and letting his style be known!
Happy to report however, that he still picks up his guitar when he can since it was his true love.
~ The SeeJoeRock Team – 2012
How to get heard
One of the best steps on finding better ways to get your music and message out there is to know the difference between what works for you and what works for others.
It can be find to copy, emulate, use certain aspects as a template, but make sure they are effective methods.
If a local high school team calls a press conference, who is going to show? If the Boston Celtics call a press conference, the entire sports world will be there to hear it.
If the Miami Heat put up some kind of vague advertising campaign about some kind of surprise announcement or event, millions will check it out. If the local high school team does the same, it might just be the local town.
The point is, learn and understand the larger models that work, but more so, make sure you are clear on what works at what level and in turn, work to make the most effective things work for you.
You can copy a concept, but make sure to apply the execution and plan that is in your budget, your fan base level and your exposure level to get the most interaction, growth and results.
The more you build the best approaches on how to get heard for your music, your message and your promotion that are inspired by the biggest and most famous, but implemented on the grassroots and the realistic levels, you will create the best buzz.
Every situation is individualized. Make sure the promo, the press, the message and the efforts are custom tailored to you, your situation and your budget!
Article by:Loren Weisman
Music Consultant, Music Producer & Music Coach Loren Weisman works to help, assist & consult independent artists, musicians, bands, labels & managers to achieve sustainable success. For more on LW’s speaking, music consulting, music coaching or other services, visit: lorenweisman.com